What we did for them

Reading Eggs is the multi-award winning online reading programme for kids aged 2-13.   The programme uses an easy -to-follow sequence of reading and phonics lessons to help  children learn to read.   Lessons match each child’s individual ability and feature colourful animations , catchy songs, captivating e-books and exciting rewards.

The programme makes learning to read interesting and engaging for young children and is easy to integrate into your daily routine.   Over 91% of parents report a noticeable improvement in their child’s reading ability within weeks of using Reading Eggs, and 10million children have used the programme so far.

CAMPAIGN OBJECTIVES:

  • Acquire new customers through trial registrations
  • Brand awareness
  • Showcasing Reading Eggs as a great tool for home learning as a standalone programme, or as a support to online schooling

TARGET AUDIENCE:

  • The programme is suitable for children up to 13

ACTIVITY:

The primary platform was Instagram and we worked with twenty of the mumfluencer parenting influencers to create 1 x IG post and 1 x story with three frames and a swipe up, offering their individual audiences a 30 day free trial.

The content created was incredibly authentic because of the Lock down home schooling.

We worked with mums, and dads, to help promote Reading Eggs from Jan – March 2021.

The combined following was over 1 million.

 

What they said about us

Working with Mumfluencer UK has been a really positive experience. Bonnie has successfully matched a range of influencers that complement the brand, enabling us to really take full advantage of this period where we want to support as many parents as possible through lockdown and home schooling by showcasing Reading Eggs and how it could be a huge benefit to their families.

We’ve had some really positive results with post engagement, direct sign ups and organic sign ups from this activity. I would definitely recommend Bonnie and Mumfluencer to anyone wanting to work with influencers within the parent marketspace with a more personal touch.

Tara King, Direct Marketing Manager at Blake eLearning

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